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241.
The future of purpose driven branding : signature programs that impact & inspire both business and society / David Aaker, Varsha Jain by
Material type: Text Text
Language: English
Publication details: New Delhi : Wiley India Pvt. Ltd. , 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.827 AAK, ...
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242.
Essentials of modern marketing : marketing management for the 21st century and beyond / Philip Kotler and (et al...) by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Vikas Publishing , 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KOT.
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243.
B2B marketing: text and cases / Krishna K Havaldar, Shailendra Dasari by
Edition: 5th ed.
Material type: Text Text
Publication details: New Delhi : McGraw Hill Publication, 2024
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.804 HAV, ...
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244.
Digital marketing : Strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick. by
Edition: 8th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson , 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.872 CHA, ...
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