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1.
Digital Marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan. by
Material type: Text Text
Language: English
Publication details: New York : Wiley, c2001
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Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 WIN.

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2.
Digital marketing / Seema Gupta by
Edition: 2nd ed.
Material type: Text Text
Publication details: Chennai : McGraw-hill Education India Pvt. Ltd., 2020
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Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 GUP.

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3.
Alibaba's world : how a remarkable Chinese company is changing the face of global business / Porter Erisman. by
Material type: Text Text
Language: English
Publication details: London : Pan Books, 2016
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Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 381.1420951 ERI.

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4.
The age of cryptocurrency : how bitcoin and digital money are challenging the global economic order / Paul Vigna and Michael J. Casey. by
Edition: First edition.
Material type: Text Text
Language: English
Publication details: New York, USA : St. Martin's Press, 2015
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.42 VIG.
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5.
E-commerce: business, technology, society/ Kenneth C. Laudon, Carol Guercio Traver. by
Edition: 17th ed.
Material type: Text Text
Language: English
Publication details: Noida: Pearson India, 2023
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 LAU.
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