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61.
Industrial marketing / Hory Sankar Mukerjee. by
Material type: Text Text
Language: English
Publication details: New Delhi : Excel Books, 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MUK.

62.
Marketing management : An Asian perspective / Philip Kotler [and others]. by
Material type: Text Text
Language: English
Publication details: Singapore ; New York : Prentice Hall, 1996
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

63.
Marketing Strategy : text and cases / O.C. Ferrell, Michael D. Hartline. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Mason, OH : South-Western/Cengage Learning, c2014
Availability: Items available for loan: Institute of Public Enterprise, Library (65)Call number: 658.8 FER, ...

64.
Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: Noida, India : Pearson India Education Services, ©2016
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (2).

65.
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: India : Prentice Hall, 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (39)Call number: 658.8 LOV, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

66.
Handbook of advances in marketing in an era of disruptions : Essays in honour of Jagdish N. Sheth / edited by Atul Parvatiyar, Rajendra Sisodia
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 PAR, ...

67.
Management process in marketing / Rustom S. Davar by
Material type: Text Text
Language: English
Publication details: Bombay Orient Longman 1973
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

68.
Organisation of steel sales in U.K., U.S.A and Japan / By P. Prasad by
Material type: Text Text
Language: English
Publication details: Ranchi Hindustan Steel Limited 1964
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.82 PRA.O, ...

69.
Management science in marketing / David B. Montgomery and Glen L. Urban by
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India 1974
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MON.

70.
Marketing management and the behavioral environment / Perry Bliss by Series: Foundations of marketing series
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India 1970
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BLI.

71.
Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd by Series: McGraw-Hill series in marketing
Edition: 3rd, 4th ed.
Material type: Text Text
Language: English
Publication details: New York McGraw-Hill Book Co. 1973
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 BRI, ...

72.
Marketing fundamentals: for responsive management / Robert F. Hartley by Series: The Dun-Donnelley publishing corporations series in marketing
Material type: Text Text
Language: English
Publication details: New York Dun Donnelley Publishing Corpn. 1976
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAR.

73.
Marketing of industrial products / Aubrey Wilson by
Material type: Text Text
Language: English
Publication details: London Pan Books 1972
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 MAR, ...

74.
Marketing management : analysis, planning, and control / Philip Kotler. by Series: The Prentice-Hall series in marketing
Edition: 5th, 4th, 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice-Hall, 1984. 1983
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 KOT, ...

75.
Marketing management and the Indian economy / S. Neelamegham by
Material type: Text Text
Language: English
Publication details: n.p; n.p; n.d
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 NEE.

76.
Modern marketing management: an introduction / Geoffery K. Francis by
Material type: Text Text
Language: English
Publication details: New Delhi S.Chand & Company 1978
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 FRA.

77.
Objectives and standards of performance in marketing management / Ernest C. Miller by
Material type: Text Text
Language: English
Publication details: Bombay Taraporevala 1977
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MIL.

78.
Introduction to marketing / D. Amarchand, B. Varadharajan by
Material type: Text Text
Language: English
Publication details: New Delhi Vikas 1979
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AMA.

79.
Marketing for accountants and managers / R. J. Williamson by
Material type: Text Text
Language: English
Publication details: New Delhi Allied 1980
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 WIL.

80.
Marketing management: cases and readings / edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson by
Material type: Text Text
Language: English
Publication details: California Goodyear Publishing Co. 1980
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MAR.

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