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501.
Digital luxury : transforming brands and consumer experiences / Wided Batat. by
Material type: Text Text
Language: English
Publication details: London : SAGE Publications, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.827 BAT.

502.
Digital marketing / Seema Gupta. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Chennai : McGraw Hill Education (India) Private Limited, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 GUP.

503.
Intelligent Marking : employing new-age technologies / V. Kumar by
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 KUM.

504.
International sport marketing : issues and practice / edited by Michel Desbordes and André Richelieu. by
Edition: Routledge research in sport business and management
Material type: Text Text
Language: English
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.47796 INT.

505.
Marketing management / Jayasankar Ramanathan by
Material type: Text Text
Language: English
Publication details: Chennai : McGraw Hill, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 RAM.

506.
Marketing metrics : the definitive guide to measuring marketing performance / Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. by
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson Education, Inc., 2016
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BEN.

507.
Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 15th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Pearson, 2021.
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

508.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw-Hill, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MUL.

509.
Marketing research / John Boyce. by
Material type: Text Text
Language: English
Publication details: New Delhi : McGraw-Hill 2011
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 BOY.

510.
Marketing : an introduction / Rosalind Masterson, Nichola Phillips et David Pickton. by
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE, 2021
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MAS.

511.
Agri-input marketing in India / Pingali Venugopal, Ram Kaundinya. by
Language: English
Publication details: New Delhi : SAGE Publications, [2014]
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.10954 VEN.

512.
Direct, digital & data-driven marketing / Lisa Spiller. by
Publication details: New Delhi : SAGE, ©2020
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.872 SPI, ...

513.
Rural marketing / Pradeep Kashyap by
Material type: Text Text
Language: English
Publication details: Delhi : Pearson Education, 2012
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KAS.

514.
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: Los Angeles ; London : Response, 2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.800 VEL.

515.
Sales and distribution management / Tapan K. Panda, Sunil Sahadev. by
Edition: 3rd ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Oxford University Press, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 PAN.

516.
Sensory marketing : an introduction / Bertil Hultén. by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: New Delhi : SAGE Publications, 2020
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.80019 HUL.

517.
Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna. by
Material type: Text Text
Language: English
Publication details: New York : Routledge, c2010
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.80019 SEN.

518.
International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 10th ed.
Material type: Text Text
Publication details: New Delhi : South-Western Cengage Learning, c2013
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 CZI.

519.
MKTG : principles of marketing / Charles W. Lamb, Joseph F. Hair, Dheeraj Sharma and Carl McDaniel. by
Material type: Text Text
Language: English
Publication details: New Delhi : Cengage Publications, 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LAM.

520.
Supply chain management : strategy, planning and operation / Sunil Chopra, Dharam Vir Kalra by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Tamil Nadu, India : Pearson. 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.7 CHO, ...

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