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41.
Harvard business review on marketing. Series: The Harvard business review paperback series
Material type: Text Text
Publication details: Boston : Harvard Business School Press, c2001
Other title:
  • On marketing
  • Marketing
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAR.M.

42.
Ethics in advertising: indian and international / ed. by Syhyam sunder Khambhammettu by
Material type: Text Text
Publication details: Hyderabad LE Univ., 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KAM.

43.
Strategic Marketing Planning / Colin Gilligan and Richard M.S. Wilson. by
Material type: Text Text
Publication details: New Delhi : Elsevier India Pvt. Ltd., 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 GIL.

44.
Marketing Management : text and cases / S.H.H. Kazmi. by
Material type: Text Text
Language: English
Publication details: New Delhi, India : Excel Books, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KAZ.

45.
Industrial Marketing Management / M. Govindarajan. by
Material type: Text Text
Publication details: New Delhi : Vikas Publishing House Pvt. Ltd. 2003
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.804 GOV, ...

46.
Management vol.v : / Icfai marketing management , organizational behavior , it for managers, by
Material type: Text Text
Language: English
Publication details: Hyderabad, : ICFAI, ; @2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

47.
Case studies on marketing strategy / Icfai by
Material type: Text Text
Language: English
Publication details: Hyderabad, India : Icfai University Press, ©2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

48.
Case studies on marketing strategy / ICFAI by
Material type: Text Text
Language: English
Publication details: Hyderabad, India : Icfai University Press, ©2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

49.
Case studies on MNC's in India / Icfai by
Material type: Text Text
Language: English
Publication details: Hyderabad, India : ICFAI University Press, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

50.
Marketing Management : Indian Context, Global Perspective / V.S. Ramaswamy, S. Namakumari. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Macmillan, 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 RAM, ...

51.
Global marketing management / Warren J. Keegan, Green, Mark C., and Naval K. Bhargava by
Edition: 7th, 5th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Prentice-Hall, 2002; New Delhi: Prentice-Hall, 1995
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.84 KEE, ...

52.
International Marketing Management : text and cases / U.C. Mathur. by
Material type: Text Text
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2008
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 MAT.

53.
Global Marketing : Foreign Entry, Local Marketing & Global Management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.84 JOH, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

54.
Marketing that Works : how entrepreneurial marketing can add sustainable value to any sized company / Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau. by
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2007
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOD.

55.
Cases in marketing management / edited by Kenneth E. Clow, Donald Baack. by
Material type: Text Text
Language: English
Publication details: New Delhi SAGE
Availability: Not available: Institute of Public Enterprise, Library: Damaged (1).

56.
Global marketing management / Warren J. Keegan, Green, Mark C. by
Edition: 7th ed.
Material type: Text Text
Language: English
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2002
Availability: Items available for loan: Institute of Public Enterprise, Library (19)Call number: 658.84 KEE, ...

57.
Market integration and market access for agricultural Communities in India / Satish Y Deodhar, Vijay paul sharma, Gopal naik, And Vijay intodia. by
Material type: Text Text
Language: English
Publication details: NEW DELHI : OXFORD AND IBH, 1986
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 350.8 DEO.

58.
Marketing Management / Rajan Saxena by
Edition: 2nd & 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Tata McGraw-Hill, ©2012
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 SAX.M, ...

59.
Marketing Management / Biplab S. Bose. by
Edition: 1st & 2nd rev. & enl. ed
Material type: Text Text
Language: English
Publication details: Mumbai [India] : Himalaya Pub. House, 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.8 BOS, ... Not available: Institute of Public Enterprise, Library: Lost (1).

60.
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan. by Series: McGraw-Hill/Irwin series in marketing
Edition: [1st ed.]
Material type: Text Text
Language: English
Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LAL.

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