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361.
Bibliography of cases and notes: marketing / by
Material type: Text Text
Language: English
Publication details: Ahmedabad, IIM 1980
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8016 IND.

362.
Principles of market research / by A. H. R. Delens by
Material type: Text Text
Language: English
Publication details: London Crosby Lockwood Staples 1950
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 DEL.

363.
Cases in Marketing Management / Kenneth L. Bernhardt, Thomas C. Kinnear. by
Material type: Text Text
Language: English
Publication details: Dallas : Business Publications, 1978
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BER .C.

364.
Fundamentals of marketing / William J. Stanton. by Series: McGraw-Hill Series in marketing
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New York : McGraw-Hill, c1981
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.8 STA, ...

365.
State trading in international markets : Theory and practice industrialized and developing countries / edited by M. M Kostecki by
Material type: Text Text
Language: English
Publication details: London Macmillan Press Ltd. 1982
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 382 STA.

366.
Multinational marketing management / Warren J. Keegan by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi Prentice-Hall of India Pvt.Ltd. 1982
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KEE.

367.
Behaviour in space : rural marketing in an underdeveloped economy / H Ramachandran with the assistance of G.S. Sastri ; foreword by V.K.R.V. Rao. by Series: Studies in integrated rural development series
Material type: Text Text
Language: English
Publication details: New Delhi Concept Publishing Co. 1981
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 309.263 RAM.

368.
Bank marketing management / Arthur Meidan by Series: Macmillan studies in marketing management
Material type: Text Text
Language: English
Publication details: London : Macmillan 1984
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 MEI.

369.
Managing Marketing : text, cases, and readings / Thomas V. Bonoma. by
Material type: Text Text
Language: English
Publication details: New York : London : Free Press ; Collier Macmillan, c1984
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BON.

370.
Industrial marketing strategy / Frederick E. Webster by Series: Ronald series on marketing management
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New York John Wiley & Sons 1984
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 WEB.

371.
Study of the marketing of fertilisers in India / V. S. Ramaswamy by
Material type: Text Text
Language: English
Publication details: Madras HOPE Press 1985
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658. 8096862 RAM, ...

372.
Predicting executive success: What it takes to make it into senior management/ Melvin sorcher by
Material type: Text Text
Publication details: New york: John wiley & sons 1985
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658 SOR.

373.
Euro-bond market / Paul Einzig by
Material type: Text Text
Language: English
Publication details: London Macmillan 1969
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.45 EIN.

374.
Managing co-operative marketing / G. S. Kamat by
Edition: 1st ed.
Material type: Text Text
Language: English
Publication details: Bombay Himalaya Publishing Co. 1986
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.809335 KAM.

375.
Public and nonprofit marketing cases and readings / Christopher H Lovelock by
Material type: Text Text
Language: English
Publication details: New York : Palo Alto, Calif. : Scientific Press Wiley, ©1984
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 LOV.

376.
India's exports and export policies in the 1960s / Deepak Nayyar by
Material type: Text Text
Language: English
Publication details: London Cambridge University Press 1976
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 382.60954 NAY.

377.
International politics of surplus capacity: competition for market shares in the world recession. Edited by Susan Strange [and Roger Tooze by
Material type: Text Text
Language: English
Publication details: London George Allen & Unwin 1981
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338 INT.

378.
Theory of the firm: resource allocation in a market economy / Kalman J. Cohen, Richard M. Cyert by
Edition: 2nd ed.
Material type: Text Text
Language: English
Publication details: New Delhi Prentice Hall
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.5 COH.

379.
Organisation and management of public distribution system / Ojha Ghanshyam Das by
Material type: Text Text
Language: English
Publication details: Delhi Mittal Publications 1987
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 350.829 GHA.

380.
Problems in marketing / Milton P. Brown, Richard N. Cardozo, Scott M. Cunningham, Walter J. Salmon, Ralph G. M. Sultan by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New York McGraw-Hill Book Co. 1968
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BRO.

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