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221.
Industrial Marketing / Richard M. Hill, Ralph S. Alexander, James S. Cross. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Homewood, Ill. : R. D. Irwin, 1975
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HIL.

222.
Marketing Management : text and cases / S.H.H. Kazmi. by
Material type: Text Text
Language: English
Publication details: New Delhi, India : Excel Books, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KAZ.

223.
Customer Relationship Management : how to turn a good business into a great one! / Graham Roberts-Phelps. by
Material type: Text Text
Publication details: London : Hawksmere, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8343 ROB.

224.
Industrial Marketing Management / M. Govindarajan. by
Material type: Text Text
Publication details: New Delhi : Vikas Publishing House Pvt. Ltd. 2003
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 658.804 GOV, ...

225.
Marketing Communications Industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia. by
Material type: Text Text
Language: English
Publication details: New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.800954 JAI.

226.
Consumer Behaviour / Leon G Schiffman; Leslie Lazar Kanuk by
Edition: 9th
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice Hall of India, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (5)Call number: 658.834 SCH.C, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

227.
Marketing of Agricultural Products / Richard L. Kohls, Joseph N. Uhl by
Edition: 9th
Material type: Text Text
Language: English
Publication details: New Delhi : Printice Hall of Inida , 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.1 KOH.M.

228.
Case studies on international marketing / edited by Doris Rajakumari John, Florence Nightingale P. by
Material type: Text Text
Language: English
Publication details: Hyderabad : Icfai Books, ©2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

229.
Management vol.v : / Icfai marketing management , organizational behavior , it for managers, by
Material type: Text Text
Language: English
Publication details: Hyderabad, : ICFAI, ; @2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

230.
Marketing communations / Icfai by
Material type: Text Text
Language: English
Publication details: HYDERABAD : ICFAI Center for Management Research ; 2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

231.
Case studies on corporates going 'green' : issues and challenges / Icfai ed. by Doris Rajakumari John by
Material type: Text Text
Language: English
Publication details: Hyderabad : Icfai Books, ©2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

232.
Case studies on marketing strategies in food and beverage industry / edited by Lekha Ravi and Sheeja S. by
Material type: Text Text
Language: English
Publication details: Hyderabad : Icfai Books, ©2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

233.
Case studies on new age marketing / edited by Nusrath Jahan Maldar by
Material type: Text Text
Language: English
Publication details: Hyderabad ICFAI 2008
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

234.
Strategies for foreign markets : an anthology / Icfai by
Material type: Text Text
Language: English
Publication details: HYDERABAD, : ICFAI, ; @2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

235.
Case studies on marketing strategy / Icfai by
Material type: Text Text
Language: English
Publication details: Hyderabad, India : Icfai University Press, ©2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

236.
Case studies on marketing strategy / ICFAI by
Material type: Text Text
Language: English
Publication details: Hyderabad, India : Icfai University Press, ©2006
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

237.
Case studies on MNC's in India / Icfai by
Material type: Text Text
Language: English
Publication details: Hyderabad, India : ICFAI University Press, 2007
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 001.432 ICF.

238.
Marketing Research and Entrepreneurship / B.S. Patil by
Material type: Text Text
Language: English
Publication details: New Delhi : ALP Books , 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 338.04 PAT.M.

239.
Marketing Management : Indian Context, Global Perspective / V.S. Ramaswamy, S. Namakumari. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Macmillan, 2009
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 RAM, ...

240.
Services marketing : text and cases / Harsh V. Verma. by
Material type: Text Text
Language: English
Publication details: New Delhi Global 1993
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.8 VER, ...

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