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21.
Fundamentals of digital marketing / Puneet singh Bhatia. by
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: BHA.

22.
A first course in probability / Sheldon Ross. by
Edition: 9th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2014
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 519.2 ROS.

23.
Fundamentals of futures and options markets / John C. Hull. by
Edition: 8th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services. 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.6452 HUL.

24.
Electronic commerce 2012 : a managerial and social networks perspective / Efraim Turban (etal) by
Edition: 7th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2012
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 TUR.

25.
Econometric analysis / William H. Greene. by
Edition: 7th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2012
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 330.015195 GRE.

26.
Financial acounting for managers / Sanjay Dhamija by
Edition: 2nd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2014
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

27.
Experiencing MIS / M David Kroenke by
Edition: 7th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services. 2017
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.4038011 KRO.

28.
Digital marketing : strategy, implementation and practice by
Edition: 6th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.87202854678 CHA.

29.
Digital business and E-commerce management : strategy, implementation and practice / by
Edition: 6th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2015
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 CHA.

30.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 11th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2016
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8342 SCH.

31.
Detecting accounting fraud : analysis and ethics / Cecil W. Jackson by
Material type: Text Text
Publication details: Chennai: Pearson india education services 2015
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.473 JAK.

32.
Accounting : an introduction Peter Atrill (etal) by
Edition: 6th ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2012
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 657 MCL.

33.
Business intelligence, analytics, and data science : a managerial perspective Ramesh Sharda, Dursun Delen, Efraim Turban by
Edition: 3rd ed.
Material type: Text Text
Publication details: Chennai: Pearson india education services, 2014
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.472 SHA.

34.
Management of banking and financial services / Padmalatha Suresh, Justin Paul. by
Edition: 4th ed.
Material type: Text Text
Language: English
Publication details: Noida, India : Pearson India Education Services Pvt. Ltd., 2017
Availability: Items available for loan: Institute of Public Enterprise, Library (2)Call number: 332.1 SUR, ...

35.
Marketing research : an applied orientation / Naresh K. Malhotra, Satyabhusan Dash by
Edition: Seventh Edition.
Material type: Text Text
Language: English
Publication details: Chennai, Indian ; Pearson India Education Services, 2019
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658.83 MAL, ...

36.
Marketing Management / Philip Kotler, Kevin Lane Keller and Alexander Chernev et al., by
Edition: 16th ed.
Material type: Text Text
Language: English
Publication details: New Delhi ; Pearson India Education Services Pvt. Ltd., 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (8)Call number: 658.8 KOT, ... Not available: Institute of Public Enterprise, Library: Checked out (2).

37.
Introduction to management science / Bernard W. Taylor by
Edition: 12th ed.
Material type: Text Text
Publication details: India: Pearson India education services pvt ltd, 2022
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.403 TAY.

38.
Marketing management : Indian cases / Prachi Gupta, Ashita Aggarwal et al., by
Material type: Text Text
Language: English
Publication details: Noida : Pearson India Education Services , 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (6)Call number: 658.8 GUP, ... Not available: Institute of Public Enterprise, Library: Checked out (1).

39.
The definitive guide to DAX : business intelligence with Microsoft Power BI, SQL Server analysis services, and Excel / Marco Russo and Alberto Ferrari. by
Edition: 2nd ed.
Material type: Text Text
Publication details: Noida : Pearson India Education Services Pvt. Ltd., 2023
Availability: Not available: Institute of Public Enterprise, Library: Checked out (1).

40.
Management / James A .F. Stoner, R. Edward Freeman, Daniel R. Gilbert by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: Noida : Pearson India Education Services Pvt. Ltd., 2018
Availability: Items available for loan: Institute of Public Enterprise, Library (3)Call number: 658 STO, ...

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