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181.
Harvard business review on marketing. Series: The Harvard business review paperback series
Material type: Text Text
Publication details: Boston : Harvard Business School Press, c2001
Other title:
  • On marketing
  • Marketing
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 HAR.M.

182.
Wave Three : the new era in network marketing / Richard Poe ; [foreword by Scott DeGarmo]. by
Material type: Text Text
Publication details: Rocklin, CA : Prima Pub., c1995
Other title:
  • Wave 3.
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.84 POE.

183.
Positioning : the battle for your mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Mcgraw Hill 1993
Availability: Items available for loan: Institute of Public Enterprise, Library (1).

184.
Customer Relationship Management : how to turn a good business into a great one! / Graham Roberts-Phelps. by
Material type: Text Text
Publication details: London : Hawksmere, 2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 ROB.

185.
The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland by
Material type: Text Text
Language: English
Publication details: New York, N.Y. : McGraw-Hill, c2003
Other title:
  • CRM handbook
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812.

186.
Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith, E.M. "Mick" Kolassa, Greg Perkins, Bruce Siecker by
Material type: Text Text
Language: English
Publication details: New York : Pharmaceutical Products Press, c2002
Online resources:
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SMI.

187.
Low budget online marketing for small business / Holly Berkeley by
Material type: Text Text
Publication details: UNISTAR INDIA: CHANDIGARH, 2003
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BER.

188.
Digital Marketing : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan. by
Material type: Text Text
Language: English
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.872 WIN.

189.
Marketing Research / Suja R. Nair by
Material type: Text Text
Language: English
Publication details: Mumbai : Himalaya Publishing House, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 SUJ.M.

190.
Effective Use of Market Research : how to drive and focus better busniess decisions / Robin J. Birn. by Series: Market research in practice series
Edition: 4th ed.
Material type: Text Text
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 BIR.E.

191.
Market Research in Practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. by Series: Market research in practice series
Material type: Text Text
Language: English
Publication details: London ; Sterling, VA : Kogan Page, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.3 HAG.M.

192.
Managing the Customer Experience : turning customers into advocates / Shaun Smith & Joe Wheeler. by
Material type: Text Text
Language: English
Publication details: London : Boston, MA. Financial Times Prentice Hall ; Pearson Custom Publishing, 2002
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.812 SMI.

193.
Market intelligence : how and why organization one market research / Martin Callinghan by
Material type: Text Text
Language: English
Publication details: Kogan Page : London, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.83 CAL.

194.
Case Studies in Marketing Vol. II / ICFAI by
Material type: Text Text
Publication details: Hyderabad : ICFAI Center for Management Research, 2004
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 ICF.M.

195.
Strategic Marketing for Non-profit Organisation / Alan R. Andreasen, Philip Kotler. by
Edition: 6th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice Hall, ©2003
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 AND.

196.
Advertising, Promotion and New Media edited by Marla R. Stafford, Ronald J. Faber. by
Material type: Text Text
Language: English
Publication details: New Delhi. Prentice-Hall of India private limited. 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 659.1 STA.A.

197.
Case Studies in Insurance / by
Material type: Text Text
Language: English
Publication details: Hyderabad : ICFAI 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 332.1 INS.

198.
Research for marketing decisions / Paul E. Green, Donald S. Tull, Gerald Albaum by Series: The Prentice Hall series in marketing
Edition: 5th ed.
Material type: Text Text
Language: English
Publication details: New Delhi : Prentice Hall, 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (62)Call number: 658.83 GRE, ...

199.
Ethics in advertising: indian and international / ed. by Syhyam sunder Khambhammettu by
Material type: Text Text
Publication details: Hyderabad LE Univ., 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KAM.

200.
Integrated marketing communication an introduction ed. by shyam sunder Kambamettu by
Material type: Text Text
Language: English
Publication details: Hyderabad : LE Manager ; 2005
Availability: Items available for loan: Institute of Public Enterprise, Library (1)Call number: 658.8 KAM.

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