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Marketing planning & strategy / Subhash C. Jain.

By: Material type: TextTextPublication details: Cincinnati, Ohio : South-Western College Pub., 2000.Edition: 6th edDescription: xviii, 925 p. : ill. ; 24 cmISBN:
  • 0324014805
Other title:
  • Marketing planning and strategy
Subject(s): DDC classification:
  • 658.802 JAI
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Item type Current library Call number Status Barcode
Books Institute of Public Enterprise, Library S Campus 658.802 JAI (Browse shelf(Opens below)) Available 29896

Includes bibliographical references and indexes.

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