Managerial marketing : perspective and viewpoints / Eugene J. Kelley and William Lazer
Material type:
TextLanguage: English Publication details: Bombay : D B Taraporevala Sons & Co., 1972.Description: xiii, 764 p. ; ill; 23cmSubject(s): DDC classification: - 658.83 KEL
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| 658.83 GRE Research for marketing decisions / | 658.83 GRE Research for marketing decisions / | 658.83 HAR Marketing research / | 658.83 KEL Managerial marketing : perspective and viewpoints / | 658.83 MAL Marketing research : an applied orientation / | 658.83 PAT Modern marketing research / | 658.834 DHO Marketing management: cases and concepts / |
Includes Index.
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