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Managerial marketing : perspective and viewpoints /

Kelley, Eugene J.

Managerial marketing : perspective and viewpoints / Eugene J. Kelley and William Lazer - Bombay : D B Taraporevala Sons & Co., 1972. - xiii, 764 p. ; ill; 23cm

Includes Index.

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.83 / KEL

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Managerial marketing : perspective and viewpoints /

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