Managerial marketing : perspective and viewpoints / Eugene J. Kelley and William Lazer
Material type:
TextLanguage: English Publisher: Bombay : D B Taraporevala Sons & Co., 1972Description: xiii, 764 p. ; ill; 23cmSubject(s): ManagementDDC classification: 658.83
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.83 KEL.M (Browse shelf) | Available | 000086 | |
| Books | Institute of Public Enterprise, Library O U Campus | 658.83 KEL (Browse shelf) | Available | 000247 |
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| 658.83 GUP Marketing analytics / | 658.83 GUP Marketing analytics / | 658.83 JAR.M The marketing research project manual / | 658.83 KEL.M Managerial marketing : perspective and viewpoints / | 658.83 KON Marketing research: a management overview / | 658.83 LEH.M Marketing Research / | 658.83 MAJ Marking research : text, applications and case studies / |
Includes Index.
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