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Advertising: mass communication in marketing / James E. Littlefield, C. A. Kirkpatrick

By: Littlefield, James EContributor(s): Kirkpatrick, C. AMaterial type: Text

TextLanguage: English Publisher: Bombay Vakils Feffer and Simons 1971Description: x, 544p ill; 25cmSubject(s): AdvertisingDDC classification: 659.1

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library O U Campus	659.1 LIT (Browse shelf)	Withdrawn		000034

Previous			No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	659.1 CHU Foundations of advertising theory & practice /	659.1 FEA Advertising that works: how to creat a winning advertising program for your company /	659.1 LEV Advertising and economic theory /	659.1 LIT Advertising: mass communication in marketing /	659.1 MAN Advertising management: concepts and cases /	659.1 SAN Advertising theory and practice /	659.11 BOR Advertising management: text and cases /	Next

Includes index

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