Amazon cover image
Image from Amazon.com

Marketing management / Philip Kotler, Kevin Lane Keller

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Noida, India : Pearson India Education Services, ©2016.Edition: 15th edDescription: xxvi, 756 pages, 118 variously numbered pages : color illustrations ; 26 cmISBN:
  • 978-93-325-5718-5
Subject(s): DDC classification:
  • 658.8 KOT
Contents:
Part 1. Understanding Marketing Management -- Part 2. Capturing Marketing Insights -- Part 3. Connecting with Customers -- Part 4. Building Strong Brands -- Part 5. Creating Value -- Part 6. Communicating Value -- Part 7. Delivering Value -- Part 8. Conducting Marketing Responsibly for Long-Term Success -- Appendix: Sonic Marketing Plan and Exercises -- Endnotes -- Glossary.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Part 1. Understanding Marketing Management --
Part 2. Capturing Marketing Insights --
Part 3. Connecting with Customers --
Part 4. Building Strong Brands --
Part 5. Creating Value --
Part 6. Communicating Value --
Part 7. Delivering Value --
Part 8. Conducting Marketing Responsibly for Long-Term Success --
Appendix: Sonic Marketing Plan and Exercises --
Endnotes --
Glossary.

There are no comments on this title.

to post a comment.

Maintained and Designed by
2cqr automation private limited, Chennai. All Rights Reserved.

You are Visitor Number

PHP Hits Count