Image from Amazon.com
Marketing management / Philip Kotler, Kevin Lane Keller
Material type:
TextLanguage: English Publication details: Noida, India : Pearson India Education Services, ©2016.Edition: 15th edDescription: xxvi, 756 pages, 118 variously numbered pages : color illustrations ; 26 cmISBN: - 978-93-325-5718-5
- 658.8 KOT
Contents:
Part 1. Understanding Marketing Management --
Part 2. Capturing Marketing Insights --
Part 3. Connecting with Customers --
Part 4. Building Strong Brands --
Part 5. Creating Value --
Part 6. Communicating Value --
Part 7. Delivering Value --
Part 8. Conducting Marketing Responsibly for Long-Term Success --
Appendix: Sonic Marketing Plan and Exercises --
Endnotes --
Glossary.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | Reference | 658.8 KOT (Browse shelf(Opens below)) | Available | 43443 | ||
| Books | Institute of Public Enterprise, Library S Campus | Reference | 658.8 KOT (Browse shelf(Opens below)) | Checked out | 09/13/2025 | 43444 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf(Opens below)) | Available | 43445 | |||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf(Opens below)) | Checked out | 09/28/2025 | 43446 | ||
| Books | Institute of Public Enterprise, Library S Campus | 658.8 KOT (Browse shelf(Opens below)) | Available | 43447 |
Part 1. Understanding Marketing Management --
Part 2. Capturing Marketing Insights --
Part 3. Connecting with Customers --
Part 4. Building Strong Brands --
Part 5. Creating Value --
Part 6. Communicating Value --
Part 7. Delivering Value --
Part 8. Conducting Marketing Responsibly for Long-Term Success --
Appendix: Sonic Marketing Plan and Exercises --
Endnotes --
Glossary.
There are no comments on this title.
Log in to your account to post a comment.
2cqr automation private limited, Chennai. All Rights Reserved.