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Marketing Strategy : text and cases / O.C. Ferrell, Michael D. Hartline.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Mason, OH : South-Western/Cengage Learning, c2014.Edition: 6th edDescription: xxvi, 587 p. : ill. (some col.), map ; 26 cmISBN:
  • 9788131531822
  • 9781285073040 (pbk.)
  • 1285073045 (pbk.)
Subject(s): DDC classification:
  • 658.8 FER
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Includes bibliographical references and indexes.

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