Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.
Material type: TextPublisher: Oxford ; New York : Oxford University Press, 2006Description: x, 605 p. : illISBN: 9780195676969 (pbk.); 0195676963 (pbk.)Subject(s): Marketing research | Marketing research -- Case studiesDDC classification: 658.83Item type | Current location | Call number | Status | Date due | Barcode |
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Includes bibliographical references and index.
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