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Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh.

By: Contributor(s): Material type: TextTextPublication details: Oxford ; New York : Oxford University Press, 2006.Description: x, 605 p. : illISBN:
  • 9780195676969 (pbk.)
  • 0195676963 (pbk.)
Subject(s): DDC classification:
  • 658.83 SUN.M
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Includes bibliographical references and index.

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