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Consumer behaviour / Srabanti Mukherjee

By:

Mukherjee, Srabanti

Material type: Text

Text

TextLanguage: English Publication details: New Delhi : Cengage Learning India Pvt. Ltd., 2012.Description: xxiii, 448 p. : illISBN:

9788131516225
8131516229

Subject(s):

Consumer -- behaviour

DDC classification:

658.834 MUK

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 MUK.C (Browse shelf(Opens below))	Available		41401
Books	Institute of Public Enterprise, Library S Campus	658.834 MUK (Browse shelf(Opens below))	Available		38980

Includes bibliographical reference and Index.

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2 Advertising and Promotions:An Integrated Brand Approach /
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3 Consumer behaviour /
by Mukherjee, Srabanti.
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