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Consumer behaviour /

Mukherjee, Srabanti.

Consumer behaviour / Srabanti Mukherjee - New Delhi : Cengage Learning India Pvt. Ltd., 2012. - xxiii, 448 p. : ill. ;

Includes bibliographical reference and Index.

ISBN: 9788131516225 8131516229

Subjects--Topical Terms:
Consumer--behaviour.

Dewey Class. No.: 658.834 / MUK

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