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Customer Behavior : a managerial perspective / Jagdish N Sheth, Banwari Mittal
Material type:
TextPublication details: Australia : Thomson, 2003.Description: xix, 487 p. : illISBN: - 9812435042
- 658.8 SHE.C
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.8 SHE.C (Browse shelf(Opens below)) | Available | 38928 |
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| 658.8 SHE. M Mall Management / | 658.8 SHE. M Mall Management / | 658.8 SHE. M Mall Management / | 658.8 SHE.C Customer Behavior : a managerial perspective / | 658.8 SHE.M Marketing management : concepts and cases. / | 658.8 SIN.C Cooperative Marketing in India and Abroad / | 658.8 SIN.M Marketing Principles and Techniques / |
Includes bibliographical reference, glossary and Index.
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