Marketing management : analysis, planning, implementation, and control / Philip Kotler.

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Material type: Text

TextLanguage: English Series: The Prentice-Hall series in marketingPublication details: New Delhi : Prentice-Hall Indian Pvt. Ltd., c1995.Edition: 8th edDescription: xxix, 800 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 KOT (Browse shelf(Opens below))	Available		29054
Books	Institute of Public Enterprise, Library S Campus	658.8 KOT (Browse shelf(Opens below))	Available		022135

Includes bibliographical references and indexes.

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