Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Sreejata Banerjee
Material type: TextLanguage: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2009.Edition: 6th edDescription: xxiii, 598 p. : ill. ; 26 cmISBN:- 9788131733530
- 658.15 KEA
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Books | Institute of Public Enterprise, Library S Campus | 658.15 KEA (Browse shelf(Opens below)) | Available | 41256 | ||
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Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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