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Managerial economics : economic tools for today's decision makers / Paul G. Keat, Philip K.Y. Young, Sreejata Banerjee

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Upper Saddle River, N.J. : Prentice Hall, c2009.Edition: 6th edDescription: xxiii, 598 p. : ill. ; 26 cmISBN:
  • 9788131733530
Subject(s): DDC classification:
  • 658.15 KEA
Online resources:
Contents:
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.15 KEA (Browse shelf(Opens below)) Available 41256
Books Institute of Public Enterprise, Library S Campus 658.15 KEA (Browse shelf(Opens below)) Available 41257
Books Institute of Public Enterprise, Library S Campus 658.15 KEA (Browse shelf(Opens below)) Available 41258
Books Institute of Public Enterprise, Library S Campus 658.15 KEA (Browse shelf(Opens below)) Available 41259
Books Institute of Public Enterprise, Library S Campus 658.15 KEA (Browse shelf(Opens below)) Available 41260
Books Institute of Public Enterprise, Library S Campus 658.15 KEA (Browse shelf(Opens below)) Available 38807
Books Institute of Public Enterprise, Library S Campus 658.15 KEA (Browse shelf(Opens below)) Available 38441
Books Institute of Public Enterprise, Library S Campus 658.15 KEA (Browse shelf(Opens below)) Available 38442

Includes bibliographical references and index.

Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.

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