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Advertising Principles and Practice : (with 17 recent Indian case studies)/ Ruchi Gupta

By: Gupta,RuchiMaterial type: Text

TextLanguage: English Publisher: New Delhi : S.Chand & company Ltd, 2012Description: xi,402 p. : ill. (some col.)ISBN: 81-219-4001-X; 9788121940016Subject(s): AdvertisingDDC classification: 659.1

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 GUP.A (Browse shelf)	Available		38768

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Previous	659.1 CHU.F Foundations of Advertising Theory & Practice /	659.1 CHU.F Foundations of Advertising Theory & Practice /	659.1 CLO Integrated advertising, promotion & marketing communications /	659.1 GUP.A Advertising Principles and Practice : (with 17 recent Indian case studies)/	659.1 MAT.A Advertising management : text & cases /	659.1 MEH.A Advertising and Sales Managment	659.1 MOH.A Advertising management /	Next

Includes bibliographies and index.

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