| 000 -LEADER |
|---|
| fixed length control field |
00508nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
81-219-4001-X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788121940016 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
GUP.A |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Gupta,Ruchi. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Advertising Principles and Practice : |
| Sub Title |
(with 17 recent Indian case studies)/ |
| Statement of responsibility, etc |
Ruchi Gupta |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi : |
| Name of publisher |
S.Chand & company Ltd, |
| Year of publication |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xi,402 p. : |
| Other physical details |
ill. (some col.) ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographies and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Advertising. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
