Advertising Principles and Practice : (with 17 recent Indian case studies)/ Ruchi Gupta

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Material type: Text

TextLanguage: English Publication details: New Delhi : S.Chand & company Ltd, 2012.Description: xi,402 p. : ill. (some col.)ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 GUP.A (Browse shelf(Opens below))	Available		38768

Includes bibliographies and index.

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