Legends in marketing. Vol. 6 / series editor, Jagdish N. Sheth.

By: Contributor(s): Material type: TextTextPublication details: New Delhi ; Thousand Oaks, Calif. : SAGE Publications, 2012.Description: 9 v. : ill. ; 26 cmISBN:
  • 9788132105190 (hbk. : 9 vol. set)
Other title:
  • Philip Kotler
Subject(s): DDC classification:
  • 658.8 JAG.L
Contents:
v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.
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Includes bibliographical references.

v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing competition -- v. 7. Marketing in the new economy -- v. 8. Broadening the concept and applications of marketing -- v. 9. The social and ethical side of marketing.

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