Cases in marketing management / edited by Kenneth E. Clow, Donald Baack.

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi SAGEDescription: ix, 523, [21] pages : illustrations ; 24 cmISBN:

9788132110194

Subject(s):

DDC classification:

658.8 CAS

Contents:

The nature of marketing management -- Market analysis -- Data warehousing -- Building a customer-oriented marketing department -- Customer acquisition strategies and tactics -- Pricing -- Advertising, alternative and direct marketing -- Sales promotions -- Personal selling -- Internal communications -- External communications -- Distribution and supply chain management -- Website and internet management -- Customer retention and recovery -- Marketing control.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.8 CAS (Browse shelf(Opens below))	Damaged		36837

The nature of marketing management --
Market analysis --
Data warehousing --
Building a customer-oriented marketing department --
Customer acquisition strategies and tactics --
Pricing --
Advertising, alternative and direct marketing --
Sales promotions --
Personal selling --
Internal communications --
External communications --
Distribution and supply chain management --
Website and internet management --
Customer retention and recovery --
Marketing control.

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Cases in marketing management / edited by Kenneth E. Clow, Donald Baack.

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