Business-To-Business Marketing / Ross Brennan, Louise Canning and Raymond McDowell.
Material type:
TextLanguage: English Publisher: London ; Los Angeles : SAGE, 2011Edition: 2nd edDescription: xxi, 386 p. : ill. ; 25 cmISBN: 9781849201551 (hbk.); 9781849201568 (pbk.)Subject(s): Industrial marketing | Industrial marketing -- Case studiesDDC classification: 658.804 Summary: This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Books | Institute of Public Enterprise, Library S Campus | 658.804 BRE (Browse shelf) | Available | 38811 | |
| Books | Institute of Public Enterprise, Library S Campus | 658.804 BRE (Browse shelf) | Available | 36834 |
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| 658.802 WIR Service marketing communications/ | 658.804 AND Value merchants : demonstrating and documenting superior value in business markets / | 658.804 BRE Business-To-Business Marketing / | 658.804 BRE Business-To-Business Marketing / | 658.804 BRE Business-to-business marketing / | 658.804 GHO Industrial Marketing / | 658.804 GHO Industrial Marketing / |
Previous ed.: 2007.
Includes bibliographical references and index.
This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.
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