Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008Edition: 3rd edDescription: 538 p. : ill. ; 28 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 CLO (Browse shelf(Opens below))	Available		34595

Includes bibliographical references and indexes.

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