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Customer relationship management in Indian banking industry / edited by R.K. Uppal.

Contributor(s): Uppal, R. K, 1960-Material type: TextTextLanguage: English Publisher: New Delhi : New Century Publications, 2008Description: xii, 246 pISBN: 9788177081527; 8177081527Subject(s): Banks and banking -- Customer services -- India | Bank management -- India | Customer relations -- India -- ManagementDDC classification: 658.812
Contents:
Customer relationship management and profitability in banks / Sanskritirani Desai -- Customer relationship management in the banking sector / Anupma Sharma -- Customer relationship management in ICICI Bank / Hansa L. Manahor ... [et al.] -- Measuring the success of customer relationship management outsourcing / Gianetan S. Sekhon, R.K. Chauhan, and Sawtantar Singh -- Customer awareness and satisfaction with E-banking services : a case study / Monika Aggarwal -- Corporate governance in banks / Aditya Gautam and Indu Gaba -- Corporate governance in India / Neetu Khanna and Shivani Gupta -- Corporate governance and transparency in banks / Leena Kakkar, Preety Sharma, and Pooja Mehta -- Economic reforms and public sector banks / Rajinder Punia and Himanshu Rampal -- Banking sector reforms : issues, policies, and outlook / R.K. Uppal and Rimpi Kaur -- Banking, insurance, and financial sectors / Rajesh Marwaha and Pooja Chatley -- Value added accounting for evaluating performance of banks / Nazir Ahmad Gilkar -- Stress management in banks / Nitu Gupta and Ritu Gupta -- Business process reengineering / Nitu Gupta and Rimpi Kaur -- Business ethics : an essential ingredient in corporate governance / Nitu Gupta -- Customer relationship management and banking industry / Sudhir Sharma and Akash Kumar.
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Includes bibliographical references and index.

Customer relationship management and profitability in banks / Sanskritirani Desai -- Customer relationship management in the banking sector / Anupma Sharma -- Customer relationship management in ICICI Bank / Hansa L. Manahor ... [et al.] -- Measuring the success of customer relationship management outsourcing / Gianetan S. Sekhon, R.K. Chauhan, and Sawtantar Singh -- Customer awareness and satisfaction with E-banking services : a case study / Monika Aggarwal -- Corporate governance in banks / Aditya Gautam and Indu Gaba -- Corporate governance in India / Neetu Khanna and Shivani Gupta -- Corporate governance and transparency in banks / Leena Kakkar, Preety Sharma, and Pooja Mehta -- Economic reforms and public sector banks / Rajinder Punia and Himanshu Rampal -- Banking sector reforms : issues, policies, and outlook / R.K. Uppal and Rimpi Kaur -- Banking, insurance, and financial sectors / Rajesh Marwaha and Pooja Chatley -- Value added accounting for evaluating performance of banks / Nazir Ahmad Gilkar -- Stress management in banks / Nitu Gupta and Ritu Gupta -- Business process reengineering / Nitu Gupta and Rimpi Kaur -- Business ethics : an essential ingredient in corporate governance / Nitu Gupta -- Customer relationship management and banking industry / Sudhir Sharma and Akash Kumar.

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