Essentials of Entrepreneurship and Small Business Management / Thomas W. Zimmerer; Norman M Scarborough

By:

Zimmerer, Thomas W

Contributor(s):

Scarborough, Norman M

Material type: Text

TextPublication details: New Delhi : Pearson Education, 2007.Edition: 4th edDescription: 592 p. : illustrationsISBN:

8177587528

Subject(s):

DDC classification:

338.04 ZIM.E

Contents:

I. THE CHALLENGE OF ENTREPRENEURSHIP. 1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS. 3. Strategic Management and the Entrepreneur 4. Forms of Ownership and Franchising 5. Buying an Existing Business III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS. 6. Building a Marketing Plan 7. E-Commerce and the Entrepreneur 8. Advertising and Pricing for Profit IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS 9. Managing Cash Flow 10. Creating a Successful Financial Plan 11. Crafting a Winning Business Plan V. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE 12. Sources of Financing: Equity and Debt 13. Choosing a Location and Layout 14. Global Aspects of Entrepreneurship 15. Building and Leading a Successful Team End notes Index

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	338.04 ZIM.E (Browse shelf(Opens below))	Available		34255
Books	Institute of Public Enterprise, Library S Campus	338.04 ZIM.E (Browse shelf(Opens below))	Available		34256

Includes bibliographical reference and indexes.

I. THE CHALLENGE OF ENTREPRENEURSHIP.
1. The Foundations of Entrepreneurship 2. Inside the Entrepreneurial Mind: From Ideas to Reality
II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
3. Strategic Management and the Entrepreneur 4. Forms of Ownership and Franchising 5. Buying an Existing Business
III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS.
6. Building a Marketing Plan 7. E-Commerce and the Entrepreneur 8. Advertising and Pricing for Profit
IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS
9. Managing Cash Flow 10. Creating a Successful Financial Plan 11. Crafting a Winning Business
Plan
V. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE
12. Sources of Financing: Equity and Debt 13. Choosing a Location and Layout 14. Global Aspects of Entrepreneurship 15. Building and Leading a Successful
Team
End notes
Index

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Essentials of Entrepreneurship and Small Business Management / Thomas W. Zimmerer; Norman M Scarborough

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