Includes Company index and Subject index.

Introduction to the world of retailing: introduction to the world of retailing; store-based retailing; electronic and nonstore retailing; the retail customer; customer buying behaviour. Retailing strategy: retail market strategy; financial strategy; retail locations; site selection; organization structure and human resource management; information systems and supply chain management. Merchandise management: planning merchandise assortments; buying systems; buying merchandise; pricing; retail communication mix. Store management: managing the store; store layout, design, and visual merchandising; customer service.

This text is known for its strategic look at retailing and for its contemporary coverage. The entire textbook is organized around a model of strategic decision making. The approach is descriptive and provides how-to and conceptual information in a highly readable format.