Retailing Managment : (Record no. 5861)

MARC details
000 -LEADER
fixed length control field 01436nam a2200193Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780070152564
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 007015256x
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.85
Item number PRA.R
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Pradhan, Swapna.
245 #0 - TITLE STATEMENT
Title Retailing Managment :
Sub Title text cases /
Statement of responsibility, etc Swapna Pradhan.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New Delhi :
Name of publisher Tata McGraw - Hill Ed. Pvt. Ltd.,
Year of publication 2007.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxx, 613 pages :
Other physical details illustrations ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes Company index and Subject index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to the world of retailing: introduction to the world of retailing; store-based retailing; electronic and nonstore retailing; the retail customer; customer buying behaviour. Retailing strategy: retail market strategy; financial strategy; retail locations; site selection; organization structure and human resource management; information systems and supply chain management. Merchandise management: planning merchandise assortments; buying systems; buying merchandise; pricing; retail communication mix. Store management: managing the store; store layout, design, and visual merchandising; customer service.
520 ## - SUMMARY, ETC.
Summary, etc This text is known for its strategic look at retailing and for its contemporary coverage. The entire textbook is organized around a model of strategic decision making. The approach is descriptive and provides how-to and conceptual information in a highly readable format.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Retail trade
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 11/28/2007 325.00 658.85 PRA.R 34054 06/08/2020 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 01/18/2011   658.85 PRA.R 36194 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library   01/18/2011     36212 06/08/2020 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 01/18/2011   658.85 PRA.R 36216 06/08/2020 Books

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