Retailing Managment : (Record no. 5861)
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000 -LEADER | |
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fixed length control field | 01436nam a2200193Ia 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780070152564 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 007015256x |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.85 |
Item number | PRA.R |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Author name | Pradhan, Swapna. |
245 #0 - TITLE STATEMENT | |
Title | Retailing Managment : |
Sub Title | text cases / |
Statement of responsibility, etc | Swapna Pradhan. |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication | New Delhi : |
Name of publisher | Tata McGraw - Hill Ed. Pvt. Ltd., |
Year of publication | 2007. |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | xxx, 613 pages : |
Other physical details | illustrations ; |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes Company index and Subject index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Introduction to the world of retailing: introduction to the world of retailing; store-based retailing; electronic and nonstore retailing; the retail customer; customer buying behaviour. Retailing strategy: retail market strategy; financial strategy; retail locations; site selection; organization structure and human resource management; information systems and supply chain management. Merchandise management: planning merchandise assortments; buying systems; buying merchandise; pricing; retail communication mix. Store management: managing the store; store layout, design, and visual merchandising; customer service. |
520 ## - SUMMARY, ETC. | |
Summary, etc | This text is known for its strategic look at retailing and for its contemporary coverage. The entire textbook is organized around a model of strategic decision making. The approach is descriptive and provides how-to and conceptual information in a highly readable format. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject | Retail trade |
General subdivision | Management. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Books |
Source of classification or shelving scheme | Dewey Decimal Classification |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Accession Number | Price effective from | Koha item type |
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Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/28/2007 | 325.00 | 658.85 PRA.R | 34054 | 06/08/2020 | Books | ||||
Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/18/2011 | 658.85 PRA.R | 36194 | 06/08/2020 | Books | |||||
Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 01/18/2011 | 36212 | 06/08/2020 | Books | ||||||||
Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 01/18/2011 | 658.85 PRA.R | 36216 | 06/08/2020 | Books |