Brand valuation - concepts and applications / ed. by shyam sunder Kambamettu

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Hyderabad : LE Magnus Univ., Press, 2005.Description: xi, 243 p. : illustrations, 22 cmISBN:
  • 81-19333-09-7
Subject(s): DDC classification:
  • 658.8 KAM
Contents:
Section I: Concepts, Section II: Applications
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Section I: Concepts,
Section II: Applications

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