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Brand valuation - concepts and applications /

Le Magnus University Press

Brand valuation - concepts and applications / ed. by shyam sunder Kambamettu - Hyderabad : LE Magnus Univ., Press, 2005. - xi, 243 p. : illustrations, 22 cm.

Section I: Concepts,
Section II: Applications

ISBN: 81-19333-09-7

Subjects--Topical Terms:
Coca cola
ICICI Bank

Dewey Class. No.: 658.8 / KAM

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Brand valuation - concepts and applications /

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