Amazon cover image
Image from Amazon.com

Market intelligence : how and why organization one market research / Martin Callinghan

By: Material type: TextTextLanguage: English Publication details: Kogan Page : London, 2004.Description: viii, 223 pages ; 24 cmISBN:
  • 9780749443184
Subject(s): DDC classification:
  • 658.83 CAL
Contents:
Types of organization Knowledge is the most important asset of a company Decision making in an organization The market research function within an organization Buyer-supplier relationships The nature and scope of quantitative data Qualitative information and its relationship to quantitative information Designing the research Managing the research process from within the company Managing the results Knowing the future Conclusion Appendix: The Market Research Society code of conduct
Summary: The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)

Types of organization
Knowledge is the most important asset of a company
Decision making in an organization
The market research function within an organization
Buyer-supplier relationships
The nature and scope of quantitative data
Qualitative information and its relationship to quantitative information
Designing the research
Managing the research process from within the company
Managing the results
Knowing the future
Conclusion
Appendix: The Market Research Society code of conduct

The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research

There are no comments on this title.

to post a comment.

Maintained and Designed by
2cqr automation private limited, Chennai. All Rights Reserved.

You are Visitor Number

PHP Hits Count