Market intelligence : (Record no. 5175)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01125nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780749443184 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | CAL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Callinghan Martin |
| 245 #0 - TITLE STATEMENT | |
| Title | Market intelligence : |
| Sub Title | how and why organization one market research / |
| Statement of responsibility, etc | Martin Callinghan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Kogan Page : |
| Name of publisher | London, |
| Year of publication | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | viii, 223 pages ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Types of organization<br/>Knowledge is the most important asset of a company<br/>Decision making in an organization<br/>The market research function within an organization<br/>Buyer-supplier relationships<br/>The nature and scope of quantitative data<br/>Qualitative information and its relationship to quantitative information<br/>Designing the research<br/>Managing the research process from within the company<br/>Managing the results<br/>Knowing the future<br/>Conclusion<br/>Appendix: The Market Research Society code of conduct |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | BSC | 2004-10-29 | 658.83 CAL | 32001 | 06/08/2020 | Books |
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