The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. FreelandMaterial type: TextLanguage: English Publisher: New York, N.Y. : McGraw-Hill, c2003Description: viii, 353 p. : ill. ; 24 cmISBN: 0071409351 (hardcover : alk. paper)Other title: CRM handbookSubject(s): Customer relations -- Management | Branding (Marketing) | Customer loyaltyDDC classification: 658.812 Online resources: Click here to access online | Click here to access online
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Includes bibliographical references (p. 313-319) and index.