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The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland

Contributor(s): Freeland, John GMaterial type: Text

TextLanguage: English Publisher: New York, N.Y. : McGraw-Hill, c2003Description: viii, 353 p. : ill. ; 24 cmISBN: 0071409351 (hardcover : alk. paper)Other title: CRM handbookSubject(s): Customer relations -- Management | Branding (Marketing) | Customer loyaltyDDC classification: 658.812 Online resources: Click here to access online | Click here to access online

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.812 (Browse shelf)	Available		31774

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Previous	658.81 VIE.N The new sales manager : challenges for the 21st century /	658.81 ZIG.S Selling 101 what every successful sales professional needs to know /	658.8101 Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling /	658.812 The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability /	658.812 Customer Relationship Management : emerging concepts, tools, and applications /	658.812 BIJ Customer in the boardroom? : crafting customer-based business strategy /	658.812 BUT Customer relationship management : concepts and technologies /	Next

Includes bibliographical references (p. 313-319) and index.

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