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The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland

Contributor(s): Material type: TextTextLanguage: English Publication details: New York, N.Y. : McGraw-Hill, c2003.Description: viii, 353 p. : ill. ; 24 cmISBN:
  • 0071409351 (hardcover : alk. paper)
Other title:
  • CRM handbook
Subject(s): DDC classification:
  • 658.812
Online resources:
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Item type Current library Call number Status Date due Barcode
Books Institute of Public Enterprise, Library S Campus 658.812 (Browse shelf(Opens below)) Available 31774

Includes bibliographical references (p. 313-319) and index.

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