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The Ultimate CRM Handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland

Contributor(s):

Freeland, John G

Material type: Text

Text

TextLanguage: English Publication details: New York, N.Y. : McGraw-Hill, c2003.Description: viii, 353 p. : ill. ; 24 cmISBN:

0071409351 (hardcover : alk. paper)

Other title:

CRM handbook

Subject(s):

DDC classification:

658.812

Online resources:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	658.812 (Browse shelf(Opens below))	Available		31774

Includes bibliographical references (p. 313-319) and index.

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