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Marketing research : an applied orientation / Naresh K. Malhotra and Satyabhusan. Dash.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Pearson, ©2011.Edition: Sixth edDescription: xxviii, 948 pagesISBN:
  • 9788131731819
Subject(s): DDC classification:
  • 658.83 MAL.M
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Includes bibliographical reference and Index.

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