Advertising and Promotions:An Integrated Brand Approach / Richard J. Semenik,Chris T.Allen,Thomas C. O'Guinn,Hans Rudiger Kaufmann.

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Material type: Text

TextLanguage: English Publication details: New Delhi. Cengage Learning India Priavte Limited, 2012.Edition: 6th edDescription: xli, 710 pages : illustrations (chiefly color)ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.1 SEM.A (Browse shelf(Opens below))	Available		38672
Books	Institute of Public Enterprise, Library S Campus	659.1 SEM.A (Browse shelf(Opens below))	Available		38671

Includes Glossary and Index.

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