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Advertising and Promotions:An Integrated Brand Approach / Richard J. Semenik,Chris T.Allen,Thomas C. O'Guinn,Hans Rudiger Kaufmann.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi. Cengage Learning India Priavte Limited, 2012.Edition: 6th edDescription: xli, 710 pages : illustrations (chiefly color)ISBN:
  • 978-81-315-1738-3
Subject(s): DDC classification:
  • 659.1 SEM.A
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Includes Glossary and Index.

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