Services Management : an integrated approach / edited by Bart Van Looy, Roland Van Dierdonck, Paul Gemmel.
Material type:
- 023635255
- 9780273635253
- 658.8'12 LOO.S
Includes bibliographical references and Indexes.
pt. 1. The nature of services --
pt. 2. Customer logic --
pt. 3. Human resources in service organisations --
pt. 4. Operations management in service organisations --
pt. 5. An integrated approach --
Technical notes.
This work looks at the nature of services and the peculiarities of managing services. The sides of service management are discussed: how to realize customer satisfaction and customer loyalty, the role of employees, and managing the operational side of the service process.
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