Marketing management : analysis, planning, implementation, and control / Philip Kotler

By:

Kotler, Philip

Material type: Text

TextLanguage: English Publication details: New Delhi : Prentice Hall, c1995.Edition: 8th edDescription: xxix, 801 p. : ill.(some col.), col. map ; 27 cmISBN:

81-203-0877-8

Subject(s):

Marketing

DDC classification:

658.8 KOT

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Holdings
Item type	Current library	Call number	Vol info	Status	Barcode
Books	Institute of Public Enterprise, Library		MM.1	Available	8153
Books	Institute of Public Enterprise, Library		MM.1	Available	021716
Books	Institute of Public Enterprise, Library		MM.1	Available	25260
Books	Institute of Public Enterprise, Library		MM.1	Available	021698
Books	Institute of Public Enterprise, Library S Campus	658.8 KOT (Browse shelf(Opens below))	MM.1	Available	021704
Books	Institute of Public Enterprise, Library		MM.1	Available	021709
Books	Institute of Public Enterprise, Library S Campus	658.8 KOT (Browse shelf(Opens below))	MM.1	Available	021719
Books	Institute of Public Enterprise, Library		MM.1	Available	021726
Books	Institute of Public Enterprise, Library		MM.1	Available	021731

Includes bibliographical references and indexes.

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Marketing management : analysis, planning, implementation, and control / Philip Kotler

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