Kotler, Philip
Marketing management : analysis, planning, implementation, and control / Philip Kotler - 8th ed. - New Delhi : Prentice Hall, c1995. - xxix, 801 p. : ill.(some col.), col. map ; 27 cm.
Includes bibliographical references and indexes.
81-203-0877-8
Marketing
658.8 / KOT
Marketing management : analysis, planning, implementation, and control / Philip Kotler - 8th ed. - New Delhi : Prentice Hall, c1995. - xxix, 801 p. : ill.(some col.), col. map ; 27 cm.
Includes bibliographical references and indexes.
81-203-0877-8
Marketing
658.8 / KOT