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Value-Added Public Relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Hotler.

By: Harris, Thomas L, 1931-Material type: TextTextLanguage: English Publisher: Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, c1998Description: xiii, 314 p. : illISBN: 0844234117; 9780844234120; 0844234125 (pbk.)Subject(s): Communication in marketingDDC classification: 659.2 Online resources: Click here to access online | Click here to access online | Click here to access online
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Item type Current location Call number Status Date due Barcode
Books Institute of Public Enterprise, Library
S Campus
659.2 HAR.V (Browse shelf) Available 29813

Includes bibliographical references (p. 295-296) and index.

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