Value-Added Public Relations : the secret weapon of integrated marketing / Thomas L. Harris ; foreword by Philip Hotler.

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TextLanguage: English Publication details: Lincolnwood (Chicago) Ill., U.S.A. : NTC Business Books, c1998.Description: xiii, 314 p. : illISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Institute of Public Enterprise, Library S Campus	659.2 HAR.V (Browse shelf(Opens below))	Available		29813

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Previous	659.111 KEL Advertising media planning : a brand management approach /	659.13/2 VAL.C The craft of copywriting /	659.2 HAR Public relations : a Harvard Business Review reprint series /	659.2 HAR.V Value-Added Public Relations : the secret weapon of integrated marketing /	659.2 LUT Public relations campaigns : an integrated approach /	659.404 CLE.P Project management: strategic design and implementation /	659.404 MER.P Project management: a managerial approach /	Next

Includes bibliographical references (p. 295-296) and index.

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