Value-Added Public Relations : (Record no. 3963)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00846cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0844234117 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780844234120 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0844234125 (pbk.) |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Item number | HAR.V |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Author name | Harris, Thomas L., |
| Dates associated with a name | 1931- |
| 245 10 - TITLE STATEMENT | |
| Title | Value-Added Public Relations : |
| Sub Title | the secret weapon of integrated marketing / |
| Statement of responsibility, etc | Thomas L. Harris ; foreword by Philip Hotler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Lincolnwood (Chicago) Ill., U.S.A. : |
| Name of publisher | NTC Business Books, |
| Year of publication | c1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 314 p. : |
| Other physical details | ill. ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 295-296) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Communication in marketing. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/bios/mh042/97037323.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/description/mh023/97037323.html |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.loc.gov/catdir/toc/mh022/97037323.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | Kohinoor Book Centre | 395.00 | 2000-12-19 | 659.2 HAR.V | 29813 | 06/08/2020 | Books |
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